5 Things Costing Your Business Customers Right Now
In 17 years of running businesses — and auditing dozens more — I've seen the same five problems costing local businesses customers every single day. This guide tells you exactly what they are and how to fix them.
Your Google listing is incomplete (or missing entirely)
46% of all Google searches have local intent. If your listing isn't optimised, you're invisible to half the people looking for exactly what you offer.
Your website isn't doing any selling
Most small business websites are digital brochures. They describe what you do but never tell visitors what to do next. One change fixes this.
Your brand looks inconsistent across platforms
Different logos, different colours, different tone of voice. Customers notice — and inconsistency signals unreliability, even when your work is excellent.
You're not asking for reviews — and it's costing you
88% of consumers trust online reviews as much as personal recommendations. A simple system to collect them takes 20 minutes to set up.
You're spending hours on tasks AI could do in minutes
Social posts, email replies, content ideas — AI tools handle all of this. Most business owners don't know where to start. The guide shows you.
"I read Tom's guide on a Sunday morning and by Monday afternoon I'd fixed my Google listing and got my first new review in months. Genuinely useful."
— Local business owner, Plymouth