Your business is good.
Nobody knows it exists.
Tom Dyer helps small local businesses get found online, look the part, and use AI to grow — without the agency price tag or the overwhelm. Built on 17 years of running real businesses.
17 years
of real business experience
Retail & Hospitality
bricks & mortar and online/ecom
Ivybridge, Plymouth
South West market expertise
From £250
not £1,500/month agency fees
Most small businesses aren't failing because their product is bad.
They're failing because nobody can find them, their brand looks inconsistent, and they're wasting hours on tasks AI could handle in minutes.
You're invisible online
Potential customers are searching for exactly what you offer — but they're finding your competitors instead. No Google listing, a website that doesn't rank, social media that's gone quiet. You're losing customers you never even knew you had.
Your brand doesn't match your quality
You deliver great work, but your online presence tells a different story. Inconsistent logos, outdated photos, a website that looks like it was built in 2012. Customers judge in seconds — and they're moving on.
You're wasting hours on the wrong things
Writing social posts, chasing reviews, updating your website — it all takes time you don't have. Meanwhile, AI tools that could handle all of this in minutes are sitting unused because nobody's shown you how.
You don't know where to start
Every agency wants £1,500 a month. Every consultant gives you a 40-page strategy deck you'll never act on. You need someone who'll tell you exactly what to fix, in plain English, and show you how to do it.
Tom Dyer
Business Clarity & AI Consultant
17
years experience
I'm not a marketing consultant.
I'm a business owner who figured it out.
"Having run businesses for 17 years — across retail, hospitality, and ecommerce — I've built bricks-and-mortar and online brands from nothing, navigated tight margins, and survived. That lived experience is the entire foundation of my credibility."
What I do is simple to explain and immediately understood by any small business owner: I find the gaps that are costing you customers, fix your online presence, and show you how to use AI to get more done without burning out.
I do this fast, affordably, and with a professional finish that makes you look like you've invested ten times what you paid.
- 17 years running real businesses — retail, hospitality, and ecommerce
- Built brands from nothing, navigated tight margins, worn every hat
- Applied these exact principles to my own businesses — I can show you the results
- Ivybridge & Plymouth-based — I understand the South West market personally
- Affordable, founder-led service — not an agency, not a freelancer
This isn't theory. These are the numbers.
The problems I fix are well-documented. The opportunity for local businesses who get this right is enormous.
46%
of all Google searches
have local intent — meaning nearly half of people searching are looking for something nearby. If you're not showing up, you're invisible to them.
88%
of consumers trust
online reviews as much as personal recommendations. A business without reviews is a business without credibility.
3 sec
is all you have
to make a first impression online. If your brand looks inconsistent or your website is slow, customers move on — permanently.
10 hrs
saved every week
by business owners who use AI tools correctly. Social posts, email replies, content ideas — all handled in minutes, not hours.
From invisible to unmissable — in four steps
A clear, proven process. No jargon, no endless calls, no vague strategy decks. Just a tangible document you can act on immediately.
Book & Brief
Book a free 20-minute discovery call. If we're a good fit, you pay upfront and receive an intake form — 15 minutes to complete, covering your business, competitors, goals, and challenges.
Deep Research
I spend 60–90 minutes researching your business: Google presence, social media, competitors, gaps. I look at everything a potential customer sees — and note every problem I find.
Bespoke Audit
Using my research and 17 years of experience, I build your Business MOT — a comprehensive, branded document covering brand, visibility, ideal clients, pricing, AI tools, and a 90-day action plan.
Delivery & Action
You receive your professional document within 3–5 working days. It's yours to keep forever. I follow up 3 days later to answer questions and, if you want, walk through it together on a call.
Book & Brief
Book a free 20-minute discovery call. If we're a good fit, you pay upfront and receive an intake form — 15 minutes to complete, covering your business, competitors, goals, and challenges.
Deep Research
I spend 60–90 minutes researching your business: Google presence, social media, competitors, gaps. I look at everything a potential customer sees — and note every problem I find.
Bespoke Audit
Using my research and 17 years of experience, I build your Business MOT — a comprehensive, branded document covering brand, visibility, ideal clients, pricing, AI tools, and a 90-day action plan.
Delivery & Action
You receive your professional document within 3–5 working days. It's yours to keep forever. I follow up 3 days later to answer questions and, if you want, walk through it together on a call.
What changes when you work with me
- Not showing up in Google searches
- Inconsistent or outdated branding
- No clear message about who you help
- Spending hours on tasks AI could do in minutes
- Pricing that's leaving money on the table
- No strategy — just hoping for referrals
- Ranking in local Google searches for your services
- A consistent, professional brand that builds trust
- A clear message that converts visitors into customers
- AI tools saving you 5–10 hours every week
- Pricing positioned to reflect your true value
- A 90-day action plan you can start today
The Business MOT — everything you need, nothing you don't
A comprehensive, bespoke written audit and strategy document — delivered within 3–5 working days. Yours to keep forever.
Brand & Credibility Audit
How you look, sound, and are perceived versus your competitors — with specific, actionable fixes.
Online Visibility Report
Your Google listing, website, and social media — what's missing, what's broken, and what to fix first.
Ideal Client Profile
Who you should be targeting and exactly where those people are — so you stop marketing to everyone.
Offer & Pricing Analysis
Are you leaving money on the table? Are your packages positioned correctly? I'll tell you plainly.
AI Integration Map
3–5 specific AI tools you can use immediately, with step-by-step guidance tailored to your business.
90-Day Action Plan
Prioritised, practical next steps — not theory. Actual tasks, in order, that you can start this week.
Google Business Profile Template
A ready-to-use template to set up or optimise your Google listing for maximum local visibility — one of the highest-ROI things any local business can do.
Social Media Audit
Pick one social platform — Facebook, Instagram, or LinkedIn. I'll review it and give you 3 specific, actionable fixes you can implement immediately.
30-Minute Follow-Up Review Call
A personal video call 30 days after delivery. We'll review what you've implemented, tackle any roadblocks, and map out your next priorities together.
30 Days Free in The Clarity Club
A full month inside the community — live group calls, AI tool tutorials, templates, and peer support. No obligation to continue.
Professional results. Not agency prices.
Launch pricing is available now. After the first 5 Business MOTs, prices move to full rate — permanently.
The Business MOT
Your complete business audit
Launch price — limited availability
- Full brand & credibility audit
- Online visibility report
- Ideal client profile
- Offer & pricing analysis
- AI integration map
- 90-day action plan
- All 4 bonuses included
- Delivered in 3–5 working days
- Professional branded document
- Yours to keep forever
MOT + Implementation
Audit + hands-on support
Launch price — limited availability
- Everything in The Business MOT
- 60-minute walkthrough call
- Google Business Profile setup
- Social content plan — a month of post ideas, captions and a scheduling guide
- Simple Canva brand kit
- Priority delivery
- All 4 bonuses included
- Saving £150 vs. buying separately
The Clarity Club
Ongoing community & support
Launch price — limited availability
- 2× monthly live group Clarity Sessions
- Monthly Marketing Hot Seat — one member's business in focus
- Monthly in-person meetup in Devon
- Peer accountability and group support
- AI tools and tips woven throughout every session
- Guest speakers and expert sessions
- Growing library of resources, templates and guides
- Founding price locked in forever
- First 20 members only
The 100% Satisfaction Guarantee
If you receive your Business MOT and don't feel it was worth every penny — I'll refund you in full, no questions asked. I'm confident enough in the quality of my work to make that promise.
In 17 years of running businesses, I've never had a client leave unhappy. I don't intend to start now.